{"id":41739,"title":"Why We Use 100% Organic Cotton","description":"There are lots of benefits to using organic materials.  It is what makes our products stronger, longer lasting, softer and breathable. As we only use natural materials, it means that one day the material will end up back in a natural process. Maybe it\u2019ll decompose into plant food, or a home for a woodlouse. That\u2019s nature\u2019s solution. It means no pollution.","content":"<p>There are lots of benefits to using organic materials. It is what makes our products stronger, longer lasting, super soft and breathable. It\u2019s also a material that has huge benefits at an environmental level, boosting diversity and soil quality because no nasties are sprayed on the fields.<\/p><p>The process involves no chemicals or methods that are harmful to the people, animals and places in the supply chain. Our products are vegan-friendly. They are not tested on animals and do not contain any animal-derived content. At every stage of our supply chain, care is taken to make sure that nature thrives.<\/p><p>But the most noticeable difference in using 100% organic cotton is its \u2018kind to skin\u2019 properties . <span style=\"font-family:'Source Sans Pro', sans-serif;\">O<\/span>ur products are so soft you just won\u2019t want to take them off, they feel as soft and comfy as wearing PJs all day. Good for you, good for the planet.<\/p><p>As we only use natural materials, it means that one day the material will end up back in a natural process. Maybe it\u2019ll decompose into plant food, or a home for a woodlouse. That\u2019s nature\u2019s solution. It means no pollution.<\/p>","urlTitle":"why-we-use-100-organic-cotton","url":"\/blog\/why-we-use-100-organic-cotton\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/why-we-use-100-organic-cotton\/","fullUrl":"https:\/\/popcult-clothing.com\/blog\/why-we-use-100-organic-cotton\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1723475715,"updatedAt":1726748986,"publishedAt":1726748985,"lastReadAt":null,"division":{"id":351155,"name":"Pop Cult"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/nxikiemetippeplkhswerqzfaoguuaxf4uvmrzzvrd9lhjnm.png","thumbnail":"https:\/\/images.podos.io\/nxikiemetippeplkhswerqzfaoguuaxf4uvmrzzvrd9lhjnm.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nxikiemetippeplkhswerqzfaoguuaxf4uvmrzzvrd9lhjnm.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","series":[],"similarReads":[{"id":41773,"title":"Why We Are Stopping Fast Fashion","url":"\/blog\/stopping-fast-fashion\/","urlTitle":"stopping-fast-fashion","division":351155,"description":"The average person buys 60% more items of clothing every year and keeps them for about half as long as 15 years ago according to Greenpeace.  If this material has nowhere to go, that\u2019s more waste per person.  Less than 1% of clothing is actually recycled","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/lwapwkmnsy2zdbjgtaxdvck5r1kpjsvea8mvu0syebu0hg4y.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/lwapwkmnsy2zdbjgtaxdvck5r1kpjsvea8mvu0syebu0hg4y.png.jpg?w=1920&h=1440"},"hidden":0},{"id":41734,"title":"How We Are Ending Fashion Waste","url":"\/blog\/how-we-are-ending-fashion-waste\/","urlTitle":"how-we-are-ending-fashion-waste","division":351155,"description":"In the UK, only around a third of the 650,000 tonnes of discarded clothes are given to charity or second hand stores to be resold, and the rest (440,000 tonnes) is sent off to textile recyclers or the bin. As nearly two thirds of all clothing is now made from synthetic material like polyester, it means that much of it ends up in landfill or incineration as it cannot be easily recycled into new products. Which is why our products are made from natural materials like organic cotton, using only renewable energy, and printed to order - giving what people need, when they need it and ensuring no waste is made in the process","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/j46rzqdajqonhcvg16c11vmsldw0oucttv0ybakyki0r9f96.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/j46rzqdajqonhcvg16c11vmsldw0oucttv0ybakyki0r9f96.png.jpg?w=1920&h=1440"},"hidden":0},{"id":41865,"title":"Why Our Items Are Digitally Printed","url":"\/blog\/why-our-items-are-digitally-printed\/","urlTitle":"why-our-items-are-digitally-printed","division":351155,"description":"Our products are made using 100% Certified Cotton, which is what makes them so soft and cosy to wear.  We wanted the printed process to compliment the softness of the clothes which is why we digitally print our items.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/88mfoddwooonphhs4xlmcrsosh5bcrmxxljpqfzdyhsibd68.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/88mfoddwooonphhs4xlmcrsosh5bcrmxxljpqfzdyhsibd68.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}