{"id":41865,"title":"Why Our Items Are Digitally Printed","description":"Our products are made using 100% Certified Cotton, which is what makes them so soft and cosy to wear. We wanted the printed process to compliment the softness of the clothes which is why we digitally print our items.","content":"

Our products are made using 100% Certified Cotton, which is what makes them so soft and cosy to wear. We wanted the printed process to compliment the softness of the clothes which is why we digitally print our items. This gives a lightweight, breathable print for all seasons unlike heavy transfer prints which can be rubbery and heavy.<\/span><\/p>

Unlike digital printing, the transfer process creates more wastage - from the transfer paper to the excess material that is trimmed off and unused. Where as with digital printing only the ink that is needed for the design is used and no transfer paper is required, making it a much more eco-friendly alternative. What\u2019s more is we only use <\/span>water-based inks to ensure no harmful pollutants will be put back into the environment.<\/span><\/p>

Digital printing allows f<\/span>or a higher resolution print, giving our products a cleaner overall appearance. As there is no plastic in our products it <\/span>means that our items can be ironed without fear of ruining the design and once the item is unwearable it can be re-spun into new clothing instead of ending up in landfill.<\/span><\/p>

All of our products are designed to be sent back once worn out - simply scan the QR code in the care label and follow the freepost return instructions. You\u2019ll receive store credit for the items you send back as a thank you from us, and your items will be remade into new products, keeping the material in the loop and out of landfill. Simple, sustainable, circular.<\/span><\/p>","urlTitle":"why-our-items-are-digitally-printed","url":"\/blog\/why-our-items-are-digitally-printed\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/why-our-items-are-digitally-printed\/","fullUrl":"https:\/\/popcult-clothing.com\/blog\/why-our-items-are-digitally-printed\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1724061619,"updatedAt":1730471349,"publishedAt":1730471348,"lastReadAt":null,"division":{"id":351155,"name":"Pop Cult"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/88mfoddwooonphhs4xlmcrsosh5bcrmxxljpqfzdyhsibd68.png","thumbnail":"https:\/\/images.podos.io\/88mfoddwooonphhs4xlmcrsosh5bcrmxxljpqfzdyhsibd68.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/88mfoddwooonphhs4xlmcrsosh5bcrmxxljpqfzdyhsibd68.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","series":[],"similarReads":[{"id":41773,"title":"Why We Are Stopping Fast Fashion","url":"\/blog\/stopping-fast-fashion\/","urlTitle":"stopping-fast-fashion","division":351155,"description":"The average person buys 60% more items of clothing every year and keeps them for about half as long as 15 years ago according to Greenpeace. If this material has nowhere to go, that\u2019s more waste per person. Less than 1% of clothing is actually recycled","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/lwapwkmnsy2zdbjgtaxdvck5r1kpjsvea8mvu0syebu0hg4y.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/lwapwkmnsy2zdbjgtaxdvck5r1kpjsvea8mvu0syebu0hg4y.png.jpg?w=1920&h=1440"},"hidden":0},{"id":41739,"title":"Why We Use 100% Organic Cotton","url":"\/blog\/why-we-use-100-organic-cotton\/","urlTitle":"why-we-use-100-organic-cotton","division":351155,"description":"There are lots of benefits to using organic materials. It is what makes our products stronger, longer lasting, softer and breathable. As we only use natural materials, it means that one day the material will end up back in a natural process. Maybe it\u2019ll decompose into plant food, or a home for a woodlouse. That\u2019s nature\u2019s solution. It means no pollution.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/nxikiemetippeplkhswerqzfaoguuaxf4uvmrzzvrd9lhjnm.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nxikiemetippeplkhswerqzfaoguuaxf4uvmrzzvrd9lhjnm.png.jpg?w=1920&h=1440"},"hidden":0},{"id":41740,"title":"Why We Use Robots For Sustainability","url":"\/blog\/why-we-use-robots-for-sustainability\/","urlTitle":"why-we-use-robots-for-sustainability","division":351155,"description":"Because we're committed to sustainability, we chose a supplier who aligned with our values. Teemill is constantly working to create new software, machinery and automation technologies to streamline the production process which makes sustainability more accessible. Orders are sent to the factory nearest to you, to lower delivery emissions, where it's printed and moved from station to station thanks to some clever robotics","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/zcff3moygnjcjczxh6bdqiyfrjus5taiacfonqa71wtcfk9c.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/zcff3moygnjcjczxh6bdqiyfrjus5taiacfonqa71wtcfk9c.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}